Turns out I’m not the only one who has done some research on what happened at Montana Power Company. Montana PBS ran a special called Power Brokers all about the scandalous downfall at Montana Power, the same subject of my thesis: thewholethesis(12-18-04) at Brown (bibliography and appendix available by email until I post them). It’s on [...]
I’ve been really luck y the last couple of weeks to have the opportunity to teach in a few different places. The most recent was this Tuesday when I offered a social media marketing workshop at the Leeds School of Business. This one made me a little nervous, attendance was entirely voluntary, and I was [...]
by Julie on March 19, 2010
In a nutshell, all these interesting people together and each wrote a page in ebook. Then they distributed it for free. You can download it here. This is a representation of the interesting people, in case you’re not already curious:
by Julie on February 5, 2010
Dear Publishing Companies: Your industry is dying, but you are still in denial. Let me help you. The cost of making and distributing an e-book is something small for the first one and BASICALLY NOTHING for every one after that. In economics, we say the marginal cost is zero. You can’t reasonably expect people to [...]
by Julie on December 9, 2009
tagged
backward economics,
broadcasting,
disrupt,
dying industry,
economics,
music,
price of ebooks,
publishing industry,
readers,
statistics,
TV,
zero marginal cost
I got the best email in my inbox today. The Heaths are sending me a copy of their new book!: “Hi Julie, congrats, you are going to be receiving a free advance copy of our next book, Switch: How to Change Things When Change Is Hard…. Expect to see it in 2-3 weeks — and [...]
by Julie on November 25, 2009
tagged
advanced copy,
awesome website,
best practice,
blog,
book,
brothers,
chip & dan,
concreteness,
credibility,
emotions,
essential reading,
great resources,
heath,
made to stick,
messaging,
simplicity,
stickiness,
stories,
the heaths,
unexpectedness
I tend to pick up books to read in one of two way: either I pick them randomly off the shelf at a bookstore (rare, but it happens), or I hear about a book from more than one person. I picked up my most recent book, The Nine by Jeffrey Toobin after a friend recommended [...]
by Julie on November 14, 2009
tagged
americans,
book review,
Brown,
bush,
conservative movement,
jeffrey toobin,
law student,
must read,
stories,
supremecourt,
voting
This book has been on my list for a long time. This 500 page recount of the Lewis & Clark expedition was worth it. Anyone who grows up in Montana has heard plenty about the team of explorers (they spent covered more miles in Montana than any other state), but this book put the adventure [...]
by Julie on November 5, 2009
I picked this book from my roommate’s shelf (she works in the ER). I found this surgeon’s take on the world of medicine a fresh perspective on how human “the practice” really is. While steeped in science and grounded in logic, medicine is still an incredibly human endeavor; an art really. This book steps inside [...]
by Julie on September 18, 2009
I picked this book off the recommended shelf at the Boulder Bookstore (one of the MANY reasons I continue to shop for my books there). It has been a mind blow from page 1. I you are in public policy, politics, marketing, B2C or anything where trends matter, you HAVE to read this book. Unlike [...]
by Julie on September 1, 2009
tagged
amazing,
author,
B2C,
blog,
books,
boulder bookstore,
mark penn,
marketing,
microtrends,
politics,
public policy,
timely
A friend of mine who always has good advice recommended this book to me called Presentation Zen. It’s all about designing better powerpoint presentations, something we wish everyone had to read and implement. I wish someone had dropped this on my desk years ago. It’s not that my powerpoint was bad, it’s that we aren’t [...]
by Julie on July 19, 2009
tagged
book,
delivery,
design,
garr reynolds,
ignite boulder,
made to stick,
powerpoint,
presentation,
professional,
recommendation,
teach,
tips,
zen
This post is rather overdue, but I thought I would catch up over the summer. I read an amazing book over winter break called This is Your Brain on Music. It’s all about why music stimulates our brain and thus why it has become such an integral part of society, or at least, that’s the [...]
by Julie on July 17, 2009
It’s not everyday that I get to talk about Joseph Schumpeter, the misguided Montana Power Company, and the divestiture of Ma Bell all in the same breath. Yesterday was just such a day. Silicon Flatirons held a conference on deregulation with panels discussing deregulation in different industries including telecom, public utility, and airline. To cap [...]
by Julie on September 7, 2008
tagged
airline industry,
alfred kahn,
bell,
brilliant,
deregulation,
divestiture,
economics of regulation,
Fred Kahn,
government agencies,
montana power company,
net neutrality,
policy,
public utility,
regulation,
Schumpeter,
Silicon Flatirons,
telecom,
youtube
There was an interesting article recently in Slate titled, “How We Read Online,” referred to me my partner in crime back east. I disagree with the comments about blogs, obviously, but I do wonder how “we” (the collective we) will switch to paperless in areas where “we” have almost always had hardcopy. Amazon’s Kindle is [...]
by Julie on June 22, 2008
I just finished reading a fascinating book about Wal-Mart. While I think it would be easy to right a purely critical account of the effects Wal-Mart is having on a local as well as a global scale, I ultimately found the book balanced with positive effects also attributable to the giganto-retailer. I few things took [...]
This is my short list of helpful books I keep on the bookshelf. Some are more technical than others, but all with quality content. Crossing the Chasm, Diffusion of Innovations, Why We Buy, The Black Swan, Good to Great, Made to Stick, Code Name Ginger, The New Business Road Test, Term Sheets & Valuations, Competitive [...]